Josh Bain

Insights & Business Analsyt

Josh gained his Masters degree in Marketing from Auckland University with his thesis focussing on customer life-time value. He has over 16 years experience working in Analytics and BI. During this time, he has worked both Agency side as well as Client-side.

Josh offers a wealth of knowledge across varying industries, including FMCG; Telecommunications; Retail; Banking; and Government.  His key skills are being able to understand what a client needs and work with them to provide valuable insights that can elevate their business to the next level. 

Josh has a genuine curiosity for all things data and is always looking at alternative ways to do things to help businesses grow.  He has a passion for data mining; customer behaviour; segmentation and propensity modelling. In particular, he has a passion for working with NZ retailers to help them better understand their customers and improve profitability.

When he has down-time Josh pulls out his racing simulator, pretending to be a race car driver.  He loves all things to do with computers; cars; home automation gadgets and trying new beers (even having built his own app that will tell him if he has tried one or not).  You can also catch him if you can while he is chasing Pokemon.